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We Champion Your Brand

We're a team of sports and media junkies with bold ideas and the stamina to develop and execute communications strategies from start to finish. 

Our campaigns bolster the national profile of top sports, media and tech organizations – driving awareness, engagement and revenue. In other words: we deliver results.

We have inside knowledge of the Canadian media landscape, and our team is nimble enough to quickly pivot and  leverage opportunities as they arise.

Let us elevate your brand in the key Canadian market. 

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Latest News

Latest coverage from our partners and friends


CAAWS rebrands with new name - Canadian Women & Sports

TSN - Feb. 24, 2020

Allison Sandmeyer-Graves believes the appetite for information about women in sport is at an all-time high.

The opportunity to make an impact is huge.

And so with an aim of being more accessible, the Canadian Association for the Advancement of Women in Sport and Physical Activity (CAAWS) unveiled a new name — Canadian Women & Sport — and logo on Monday.

Our Partners

Here are a few of the amazing clients we've partnered with:

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What We Do 

Our expertise is Canada’s unique and  evolving media landscape.

We elevate sports, media and technology organizations through:

  • Strategic Corporate Storytelling

  • Media Relations for Brand Campaigns and Launches

  • Partnership Amplification 

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Media Relations and Media Junkets


Corporate Storytelling


Amplify Sports Partnerships

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Media Monitoring

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Communication Tower

Crisis Communications


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Our Work

Your Story is Our Passion

Leverage our network of industry leaders and emerging influencers.

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Canadian Premier League

Corporate Communications & Media Launch

Junction hit the pitch to  bring the story of Canada's new professional  soccer league to the world. The 2018 launch campaign has generated more than 6,500 media hits and counting...


Canadian Elevation

Designed regional communications strategies to drive earned media and elevate the world's biggest sports fantasy brand in the key Canadian market

Canadian International Autoshow

Media Relations

The Junction team drove home  Canada's largest consumer show managing more than 200+ individual media hits helping to drive record attendance.

Let's Do This


Our Starters

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Greg McIsaac


One of Canada's top sports media experts, Greg has led communications efforts for many of the country's most-watched events, including several Olympic Games, World Cups, Super Bowls, World Juniors and Grey Cups.

Don't get him started talking about youth sports...no really, please don't.



Chobi Liang

Senior Consultant

The queen of content, Chobi has been in sports media her whole career - highlighted by the landmark Vancouver 2010 Olympic Games. Don't hate her for loving the LA Dodgers and knowing the names of every mascot in sports.

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Amy Doary


One of Canada’s most trusted entertainment publicists, Amy has lead PR efforts on the biggest entertainment properties in Canada including the MuchMusic Video Awards, London 2012 Olympic Games, The JUNO Awards, Big Brother Canada, The Amazing Race Canada, and many more.

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Andy McNamara

Sports Media Consultant

When you need more than the score, you ask Andy. 
Our inhouse broadcaster writer, commentator and resident sports geek, Andy makes sure our partners are button down with the facts and stats. As a lifelong Browns fan, Andy also knows a lot about pain and suffering.

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Frederic Poulin

Lead Translator

Frederic is our senior translator. As a former sports journalist, Frederic has an eye for what resonates in the French Canadian market. He's also fluent in Spanish and knows enough German, Portuguese and Italian to heckle all kinds of soccer fans.


Gabriella Cook

Social Media Director

Gabby is trending - always. Our Olympic and amateaur sports guru has covered multiple global events including  Olympic Games,  FIFA Women’s World Cup, NBA All-Star Weekend and  the Canadian Screen Awards. #SocialStar


Connect with Junction

The Junction 
Toronto, Ontario


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